Corporate image is not just the logo on the door of an office, but a sum of many factors, both tangible and intangible.
All print media have one thing in common; no matter how attractive or clever your Ad may be, if the product doesn´t satisfy the consumer´s needs, all work put into creating it was in vain.
The key in reaching the Global Community and achieving your Marketing objectives in this new electronic era is having the know-how in using all communications media.
If a picture speaks a thousand words, then the art of photography could write novels upon novels, capturing the essence of a moment in time, telling a story that the rest of us missed.