This is basis of all new media design. The Elements of Design. Period.
Designing for print media is always one of the most challenging, simply because of 2 reasons: 1) White space is GOOD 2) White space is BAD.
The all time classic duel of Ying and Yang, Luke vs Darth, Gore vs Bush, Obama vs McCain. A blank canvas can many times go a long way when developing the layout for your content, but it is with experience that one learns to really utilize this space to get your message across, in sometimes a very subtle form, rather than through a complex function.
The thumbnails below are of magazine ads & postcards.
Role: layout design, copywriting & production.
The following thumbnails are of my work in designing Corporate Living Magazine Fall 2002 issue.
Role: layout design & production.